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The Business Forum
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Author Profile
- Seena Sharp
Seena Sharp is a pioneer in competitive intelligence,
founding one of the first companies in the US, Sharp Market
Intelligence. They provide cutting-edge strategic intelligence to
companies entering a new industry, expanding their line, targeting
new customers or uncovering unknown customers, launching a new
product, purchasing equipment, and finding alternative uses. Their
clients range from Fortune 500 firms to those who are not as
familiar � in the US, Europe, Asia and Africa. She spent her
corporate years in New York City with four major companies,
including BBDO Advertising and Equitable Life Assurance, while
earning a masters degree in mathematics from New York University.
She received the Fellows Award from her professional association.
John Wiley & Sons asked her to write the book on this topic,
Competitive Intelligence Advantage: How to Minimize Risk, Avoid
Surprises, and Grow Your Business in a Changing World.
Seena speaks to corporation and business groups globally, and has
written numerous business articles.
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