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![]() "It
is impossible for ideas to compete in the marketplace if no forum for Business Without Borders -
The Extended Enterprise
Director
Ballantyne
Corporation * Principal
- Carino
Consulting * Information
Systems Chairperson - California
State University, Los Angeles * Director
of Internal Audit - Cedars
Sinai Medical Center * President
- Delsen
Testing Laboratories Inc. * International
Trade Specialist - Los
Angeles Export Assistance Center * Information
Technology Director - DHX
Inc. *
Quality
Programs Manager - Infonet
Services Corporation *
Enterprise
Systems Manager - Los
Angeles World Airports * Director
of HRIS - Nestle
USA Corporation * Computer
Scientist - PETNet
Pharmaceuticals, Inc. * Principle
Engineer - Raytheon
Electronic Systems * Software
Project Director - Sempra
Energy Corporation * HRIS
Director - The
Metropolitan Water District of Southern California *
Vice
President - Union
Bank of California * Executive
Director, Systems Integration - Walt
Disney Studios Inc. * Vice
President Information Systems - William
O'Neil & Co., Inc.
For the
benefit of those of our members and supporters who could not How
to use Collaborative Commerce
Contributed
by Deloitte Consulting
BUSINESS
WITHOUT BORDERS
- THE EXTENDED ENTERPRISE
When
a company and its key value chain work together to meet customer needs, they
are operating in an Extended Enterprise modeland virtually all large
organizations today are already doing just that. Yet most fail to realize the
full potential of the Extended Enterprise due to the self-imposed walls that
isolate them from their trade partners. Companies that are better able to
manage the process dynamics of this complex ecosystem can derive significant
advantage. Collaborative commerce breaks the walls down, transforming
cross-enterprise business processes and information flows, and gives companies
the methods and tools to work effectively across enterprise boundaries.
OK,
SO WHAT EXACTLY IS AN EXTENDED ENTERPRISE?
MANAGING THE EXTENDED ENTERPRISE Efficient
business processes, integrated systems, customer management solutions and
outsourcing of non-core functions are table stakes for companies competing in
the global economy. The next wave of improvement has moved beyond the four
walls of any single companyto what we call collaborative commerce in the
Extended Enterprise.
As
companies become less vertically integrated, their operating capabilities and
competitive advantage are increasingly defined by a complex ecosystem of trade
partners. Collaborative commerce enables a company and its most important
trade partners to operate as a finely tuned value chaindriving revenue and
producing strategic advantages that non collaborative competitors simply
cant match.
Some
of the benefits:
COLLABORATIVE
COMMERCE:
TELL
US WHERE IT HURTS
Companies
should focus their collaborative commerce efforts on the most pressing pain
points - the areas that can be resolved to provide real competitive advantage.
But
building a collaborative commerce solution from scratch is difficult. Many
diverse elements need to be integrated, including cross-enterprise business
processes and business rules, application software, and middleware
infrastructure for messaging and linking trade partners. Companies can waste a
lot of time and money trying to get it right.
Deloitte
Consultings accelerator modules simplify the task of getting started by
pre-integrating the most complex elements of a collaborative commerce
solution. Each module focuses on a specific business process or function, such
as order management, forecasting, inventory visibility or production
scheduling. These pre-built starter modules provide a platform that can
be tailored to fit a companys unique needs and business processes.
Additionally,
weve pre-built major elements of the technical infrastructure required to
enable these business processes - we call that accelerator our Real-Time
Platform.
HOW
WE HELP
Our
clients recognize that extending their value chain outside their enterprise
can cut operating costs and improve their supply chain capabilities. And that
technology isnt the whole story.
Deloitte
Consultings collaborative commerce solutions address the process,
technology and trade partner enrollment aspects of the extended enterprise.
We
work with our clients to adapt proven process models to their businesses - to
create the blueprint for the extended enterprise.
Real
collaboration requires technology that provides extended supply chain
visibility across your enterprise, your partners, suppliers, and customers. It
also demands trade partners that share your commitment and understand the
details as well as the big picture.
How
do you do this rapidly? Well, great things dont usually come out of a box,
and real companies are uniquely complex. But there are many elements of
collaborative commerce that apply in many environments, and our accelerators
allow us to help our clients implement tailored solutions sooner rather than
later.
PROCESS
ACCELERATORS
Includes
IT
DONT MEAN A THING IF IT AINT GOT THAT
TECHNICAL STUFF
The
technical environment that enables the business process consists of three
distinct layers that allow companies multiple pathways for getting started.
Where
you start depends on which issues are most limiting your competitive
capability and preventing you from achieving improved ecosystem performance.
The
functional
layer
consists of individual, predeveloped accelerator modules, each focused on a
specific cross-enterprise business process.
Accelerator
modules contain integrated process logic, rules, heuristics and work flow to
govern these processes. Each has base functionality and is built on proven
technologies to get you up and running quickly. The modular approach makes it
easy to tailor a solution to your specific needs, and to add or extend
functionality as your needs evolve.
The
infrastructure layer
consists of a reusable technology platform that serves as the technical
bus for the functional modules and for the enterprise application layer
- simplifying connection to your trade partners. The infrastructure layer
links internal and external applications and provides messaging, security and
user access for cross-enterprise collaboration.
Accelerator
modules plug in for rapid integration with legacy systems, enterprise
applications and trade partners. The infrastructure layer is a reusable
platform that is implemented only once. It is based on open standards and is
industry-independent, giving companies flexibility to choose when and where to
collaborate.
The
enterprise
application layer
consists of various templates for efficiently integrating information and work
flow across multiple internal systems. This layer improves internal
information flow and data management, especially among major systems. Its
not a requirement for individual collaboration efforts, but it can make sense
for certain collaborative processes, or when a companys internal
information is highly fragmented. In those situations, integrating different
applications can provide substantial benefits - and can help a company achieve
the full potential of collaboration.
TECHNICAL
ACCELERATORS
Functional/Process
Layer
Infrastructure
Layer:
INSIDE
THE REAL-TIME PLATFORM
As
the name implies, Real-Time allows a direct exchange of information between
you and your trade partners. It is an accelerator platform that uses
industry-leading technology components to enable rapid implementation. The
Real-Time Platform has been designed to work with and complement many of
todays leading software offerings, such as IBMs WebSphere, Microsofts
.NET/BizTalk platform, SAPs xApps and NetWeaver capabilities, as well as
web services capabilities and the offerings of many middleware providers.
Companies deploy the Real-Time platform just once to facilitate connectivity.
Individual functional modules are then built on top of the platform, plugging
in to solve specific business process issues encountered in managing the
extended enterprise. Together, the Real-Time platform and functional modules
provide rapid access to trade partners and internal enterprise
applicationswithout having to build point-to-point connections from
scratch. This modular approach gives Real-Time the flexibility to meet your
immediate collaboration needs and to grow with you as your needs evolve.
The
Real-Time platform can also help you link your internal business systems
together. For example, Real-Time could be used to integrate CRM with Advanced
Planning and Scheduling (APS) and ERP, as well as with other enterprise and
legacy systems.
The
Real-Time platform provides five major functions.
The portal function gives company employees and trade partners Web-based access to collaborative commerce applications and shared information across enterprise boundaries.
The collaboration function manages work flows across enterprise boundaries, allowing a company and its trade partners to coordinate their efforts while jointly executing shared business processes.
The internal integration function provides seamless links between internal software applications, which include collaborative commerce solutions and existing enterprise systems.
The external integration function provides application-to-application integration across enterprise boundaries, enabling seamless collaboration between trade partners.
The security function provides comprehensive security and access control for shared data. It gives users access to the specific information they need to do their jobs, while blocking access to sensitive data and application functionality that is off-limits.
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